This sample is from a prestigious university in Baltimore. I wrote the copy for the display ads to run in Facebook and LinkedIn.

Facebook:

Headline – “Who Leads? Only <University>”

Copy –
“For 135 years, <University> has put undergraduate research first, which is why we’re first today.”

“What are those crazy <University> kids up to now? Leading the country in undergraduate research.”

LinkedIn:

Headlines – “Rediscover <University>”, “Who Leads? Only <University>”

Copy –
“At <University>, if you want to get something important done, ask a Junior. Why?”

“What are the <University> kids up to? Leading the U.S. in undergrad research.”